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Business, Health
About This Project

Fresh Monster

Fresh Monster was born out of the belief that there shouldn’t be so many tradeoffs when it comes to keeping kids clean. Natural products should work just as well as regular products. Safe products should be affordable. Kids products should be made just for kids, not borrowed from babies or adults. Seems so simple, but finding such a thing is anything but.
Enter Fresh Monster. Affordable, natural haircare designed and formulated just for kids. Combining the passion of two moms and 15+ years of experience in the personal care industry, founders Jean Sim and Irena Todd created a new line of products that make safe kid-focused haircare accessible to everyone. Jean (mother of three) formerly ran Suave Kids (the country’s biggest kids personal care brand), and has spent almost a decade obsessed with haircare, getting kids clean, and finding safe, toxin-free ingredients. Irena (mom of two) has years of experience growing and advising the biggest household brand names such as TRESemme, Axe and Pepsi. Together, the co-momsters are bent on bringing change to the haircare aisle.

Among many things, Fresh Monster is a little irreverent, a lot of fun, and 100% toxin-free.